Concept boardOllie’s layout, our colours, four ways to level up.
Pick one
Ollie’s page works because a belt is something people already understand, and it turns progress into a game. Below are four directions that do the same job for us, each one drawn the way his page is drawn, in black, gold and green.
The belts are not decoration. They are the stats, the progress bar, the avatars and the price card. Whatever theme we pick has to do all of that too.
Nobody needs a belt explained. It becomes the stat bars, the scroll bar and the rings round people’s photos.
Eight named levels and a clear next one. People stick around because they want the next belt.
Handwritten notes, a polaroid off the mats, a parody receipt. Everything feels personal, nothing like a template.
Straight video game. Your business is the player. Every client earns XP, unlocks achievements and levels up from 1 to 5. Everyone from 25 to 55 knows what a level up feels like.
We film it, run the ads and chase every enquiry. You collect the XP. No dancing on TikTok, no posting every night, no chasing cold leads.
Achievements are the cleverest bit. Every client win becomes a badge you can screenshot and post, which is free content for us.
Lean too far into arcade graphics and it starts looking like a kids’ app. It has to stay black, gold and grown up.
The play on our name. You start as a Rookie and climb to Apex, with gold chevrons stacking up like the stripes on his belts. It lines up with words we already use: The Enquiry Hunter, Strike Operation, Engage.
We install The Enquiry Hunter™ and turn the people scrolling past into booked jobs. No dancing on TikTok, no posting every day, no chasing cold leads.
Nobody else can call it the Hunt. Ranks feel earned, chevrons stack exactly like his belt stripes, and the merch writes itself.
Keep it about hunting enquiries, never animals. No antlers, no rifles, no wolves.
Each level is your name getting bigger round town. Business card, van, shopfront, billboard, then your name in lights. It sells the thing they actually want, which is being the one everyone recommends.
Your work is already the best in town. We make sure the town knows it, with the content, the ads and the follow up that turn a good name into a full diary.
It’s the outcome in their own words. A builder doesn’t want a belt. They want to be the name everyone in town mentions.
Strava already has a “Local Legend” badge. That’s fine for recognition, but we can’t trademark the phrase.
The video one. Most businesses are extras in their own town. We move you up the credits, from extra to headliner, and every stat is a clapperboard. It only works for us because we’re the ones holding the camera.
Your competitors are getting top billing with half your skill. We put you in the lead role, on camera, in the ads and at the top of every search.
“Stop being an extra in your own town” is the strongest hook on this page, and the film angle proves we’re a video company before anyone hits play.
“Main character” is younger internet language. Older trades owners might not feel it, so the levels have to carry it.
| Concept | The hook | Best for |
|---|---|---|
| A · Level Up | Get your business to Level 5 | Everyone, most playful |
| B · Hunt Ranks | Earn your Apex rank in your area | Owning the name, matches the VSL |
| C · Local Legend | Become the local legend everyone rates | Trades, most emotional |
| D · Main Character | Stop being an extra in your own town | Proving we’re a video company |
The levels can also mix. Hunt Ranks as the system, with achievement badges from A for the screenshot moments, is the strongest version of the lot.
Lloyd, hunting